CX Investor Deck
In an era of increasing isolation, we forge meaningful connections between people, brands, and underutilized real estate.
$10M+
GMV generated
$3.5M
CX revenue share
250+
Events hosted
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01 / Problem & Vision
CX builds the operating system for real-world belonging. We activate culture through member experiences, brand-funded programming, and dead-space transformation.
“Our events excite people, enliven underutilized spaces, and pull visionary brands into culture.”
02 / Business Model
CX is a self-perpetuating network with $10M+ GMV and $3.5M captured by CX across paid members, brand sponsorship, and real-estate partners.
Underground social club + ecosystem of creatives + stealth dating layer.
Matchmaking brands and audiences through sponsorable cultural experiences.
Filling vacancy gaps and launching new developments with cultural programming.
03 / How It Works
Members create a profile and subscribe for access to curated events.
CX activates underutilized spaces into members-only experiences.
Brands sponsor programming for digital and in-person exposure.
Immersive environments convert empty space into recurring monetization.
04 / Market
Source: Allied Market Research
TAM
$175B
All U.S. spending on ticketed events
SAM
$58B
Ticketed arts, culture, entertainment
SOM
$1.5B
National target: 1M paying members x $1.5K ARPM
05 / Traction
6
Paid corporate partnerships
$125
Monthly revenue per paid member
1,000
Paying members while in stealth
22M+
Member social reach
250+
Member events hosted
8,000
Connections created on MVP web app
$10M+
Revenue driven
$3.5M
CX take from generated GMV
$45K
Avg. revenue per corporate partnership
06 / Unit Economics + ARPM
Average revenue per paid member. Our earnings from paid members are absolutely killer.
07 / Competitive Positioning
| Company | ARPM | Key Traits |
|---|---|---|
| Zero Bond | $9,500 | Luxury club, exclusive |
| Soho House | $7,500 | Members club, global |
| CX | $1,500 | Meaningful connections, hyper local, sponsorable, deep AI integration, lifestyle brand, scalability |
| Raya | $550 | Dating app, curated |
| Tinder | $250 | Dating app, mass market |
08 / Roadmap
Now
1
Tribeca + Chelsea, NYC
Free 100,000 / Paid 10,000
Growth
2
San Francisco, Los Angeles, Austin, Miami
Free 500,000 / Paid 50,000
Future
3
London, Paris, Berlin, Mexico City, Buenos Aires, Bangkok, Helsinki
Free 1,000,000 / Paid 100,000
One membership earns all-access plus exclusive events in bespoke private spaces.
09 / Cléo Xóchil
The beating heart of CX
Cléo Xóchil routes members into events, introductions, and spaces that align with their intent, energy, and location.
Concierge line
+1 213 376 1988
10 / Case Studies
With Matte, Tishman Speyer, Bose, and D'STRICT, CX reimagined an abandoned post office into a high-output experiential destination.
Millions in ticket sales + private events
Soho, Chelsea, and Tribeca activations across talks, wellness, and nightlife experiences.
Millions in ticket + membership sales
Partnerships signed with two prime NYC locations, expanding recurring event inventory.
Millions projected in tickets + membership sales
11 / Team
Founder / CEO
Sets brand and community tone, leads Cléo Xóchil development. Built and sold SeeMe after scaling to 1M members.
Head of Operations
Runs production and brand operations. Former Fever real-estate team; multidisciplinary creative and operator.
Partner / Founder, Lumo Ombro
Leads location interiors and hospitality programming. 15+ years shaping immersive environments at ABC Carpet & Home.
“William Etundi Jr. is an impresario of the underground.” - The New York Times
12 / Advisors
Perry Chen
Founder of Kickstarter
Bentley Meeker
Founder of Bentley Meeker Studio
Paul Miller
aka DJ Spooky
Vanessa Wruble
Co-Founder of The Women's March
G. Andrea Danese
Former Global Head of Enterprise Content at Bloomberg
13 / Contact
All photos in this deck were captured at recent CX experiences.
William Etundi Jr.
william@cllctv.com
Christine Hauer
christine@cllctv.com
The future of connection