CX Investor Deck

THE FUTURE OF CONNECTION

CX is a real-world social platform built to scale across the world's most connected cities.

100,000+

In the ecosystem

1,000+

Paying members

250+

Events hosted

$3.75M

Revenue to date

Scroll to explore

01 / WHAT WE ARE SOLVING

People are looking to connect meaningfully.
Cléo Xóchil, our AI concierge, makes curated introductions and recommendations across our private network.

—

Real-time member-to-member introductions

—

Algorithmic precision balanced with curated human taste

Connections that turn into revenue: members meet in real life, at events within our partner spaces

02 / Meet Cléo Xóchil

Try our AI concierge, live.

This is Cléo Xóchil. Ask her about CX, request an introduction, or explore what the network has to offer.

03 / The CX Ecosystem

Our Platform Connects Space & People — Driving Both Revenue & Meaningful Connections in an Infinite Loop

04 / Business Model

A three-sided marketplace,
orchestrated by AI

CX is a self-perpetuating network with $10M+ GMV and $3.75M captured across paid members, brand sponsorship, and real-estate partners.

Paying Members

An ecosystem of interesting people, getting personalized connections.

Brand Sponsorships

Matchmaking brands and audiences with a balance of digital and experiential placements.

Underutilized Real Estate

Filling vacancy gaps and launching new developments with cultural programming.

“We offer one membership that unlocks a world of culture, connection, and access — underwritten by brands and activated through partner spaces.”

05 / Traction

While in stealth,
we've built real momentum.

100,000+

In the CX ecosystem

1,000+

Paying members, 80% retention

$3.75M

CX revenue to date

350+

Events hosted

8,000

Connections made w/ the MVP version of the app

$45K

Avg. revenue per corporate partnership

06 / Unit Economics + ARPM

Revenue quality built for longevity

Unit economics

Monthly Revenue Per Paying Member$125

COGS$65

CAC$55

Contribution margin$60

$1,500+ Annual Revenue Per Paying Member

...and while it's early, we estimate an LTV of $2,500

07 / Market

$175B TAM,
a clear path to scale

Source: Allied Market Research

TAM

$175B

U.S. live experiences, cultural programming, sponsorship, and membership-based access.

SAM

$58B

Urban premium cultural/social experiences in top U.S. metros.

SOM

$1.5B

1M paying members × $1.5K annualized revenue per member, plus sponsorship/location revenue.

NYC beachhead: targeting 10,000 paying members × $1.5K annualized member revenue + brand/location revenue.

08 / Competitive Positioning

Social club revenue,
dating app scale

Company	ARPM	Key Traits
Zero Bond	$9,500	Luxury club, exclusive
Soho House	$7,500	Members club, global
CX	$1,500	Person-to-person connections + low-capex location model
Raya	$550	Dating app, curated
Tinder	$250	Dating app, mass market

09 / Roadmap

From NYC, to LA,
and then the world…

Now

New York City

Free 100,000 / Paid 1,000

(pre-funding)

Growth

Los Angeles, Miami, San Francisco, Austin

Free 500,000 / Paid 10,000

Future

London, Paris, Berlin, Mexico City, Buenos Aires, Bangkok, Helsinki

Free 1,000,000 / Paid 100,000

One membership earns all-access plus exclusive events in bespoke private spaces.

10 / We Have Megawatt Connections

Introducing our new partner & artist in residence: Anderson .Paak

Paak is a multi-hyphenate artist, thinker, musician, and entrepreneur. We had so much fun with him performing with us, we asked him to join as a partner. He and his stellar team are helping us expand the network to LA and beyond.

Paak has committed to four performance activations across 2026–2027 plus an equity-aligned partnership structure.

11 / Case Studies

Proof in market

HERO at Rockefeller Center

With Matte, Tishman Speyer, Bose, and D'STRICT, CX reimagined an abandoned post office into a high-output experiential destination.

Millions in ticket sales + private events

Tishman SpeyerBoseD'STRICTVeuve Clicquot

Pop-Up Social Clubs

Soho, Chelsea, and Tribeca activations across talks, wellness, and nightlife experiences.

Millions in ticket + membership sales

AG1Lands EndBoisson

The Real Thing: Tribeca + Five More

Tribeca fully operational. Five additional NYC locations in active negotiation, expanding recurring event inventory.

Millions projected in tickets + membership sales

Former McKittrickTetsu

12 / Team

Operator-led,
culturally native

William Etundi Jr.

Founder / CEO

Sets brand and community tone, leads Cléo Xóchil development. Built and sold SeeMe after scaling to 1M members.

Christine Hauer

Head of Operations

Runs production and brand operations. Former Fever real-estate team; multidisciplinary creative and operator.

Supporting Team

Christian Todie

—

Lead Engineer, former founding team of CoreWeave

Mary Marsan

—

Product & AI Systems Lead, former AI Research Lead at Mercor

Marisa Wong

—

Head of Growth, former Marketplace Business Operations & Strategy at Walmart

Manena Frazier

—

Leads Location Interiors & Hospitality, former Head of Design for ABC Carpet & Home

Michah Behrend

—

Financial Advisor, Interim CFO, currently Director of Sales Operations for Guggenheim Investments

13 / Advisors

Strategic depth across culture, media, and technology

Perry Chen

Founder of Kickstarter

Bentley Meeker

Founder of Bentley Meeker Studio

Paul Miller

aka DJ Spooky

Vanessa Wruble

Co-Founder of The Women's March

G. Andrea Danese

Former Global Head of Enterprise Content at Bloomberg

14 / The Ask

We're raising our seed.

We are raising our seed round to bring everything we've built in stealth to a national market. Because we've built an agentic-first operating company, our opex is lean, and we are very close to EBITDA-positive.

$2M

Seed round size

30 months

Runway

Use of funds

45%Product & engineering— refining, hardening, scaling the platform

35%Marketing & expansion— NYC expansion + LA market entry

20%Artist & partnership program— the magic of our go-to-market

This round gets CX to a national footprint, positive EBITDA, millions of members, and positions it for global growth.

15 / Contact

Join us in creating the future of connection.

All photos in this deck were captured at recent CX experiences.

William Etundi Jr.
william@cllctv.com

Christine Hauer
christine@cllctv.com

hello.cx

The future of connection