CX Investor Deck

Social club revenue.
Dating app scale.

CX creates meaningful connections between members by turning every event into its own social network.

Where we are currently…

100,000+

In the ecosystem

19%

Have transacted

$3.75M

Revenue to date

…our goal is to grow to over a million people in our network within two years.

Scroll to explore

01 / WHAT WE ARE SOLVING

People are looking to connect meaningfully…

…they’re abandoning swipe apps and algorithmic feeds in record numbers because digital-only has failed them.

CX brings human connection back to the center.

Cléo Xóchil, our AI concierge, learns who our members really are and what they are looking for, then makes curated introductions before every real-world event.

02 / Our Network

Explore the CX network, live.

Below is our network constellation; our membership is composed and conducted by Cléo Xóchil, our AI concierge. Every event we host gets its own explorable constellation of attendees, creating meaningful connections ahead of, during, and after the in-person experience.

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members as a living constellation, a system built for inspiring new connections

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five dimensions of identity, filterable in real time, offering a unique insight into what connects people

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Cléo can navigate the network live, bringing a member’s direct attention to her personal introductions

Cléo is the magic that makes the system.

Cléo Xóchil is our AI system on the backend of every part of our network. She makes connections between members, gathers unstructured data to improve her introductions and recommendations, and serves as a constant companion for members of our network.

Cléo creates connections that turn into revenue as members meet in real life at events within our partner spaces and at sponsored experiences.

To try for yourself, create an account here.

03 / Business Model

One membership.
Underwritten by brands.
Activated in real spaces.

Like ClassPass but for culture — one membership unlocks a world of connections and experiences, activated in real spaces, underwritten by brands.

Members

The customer pays for access, culture, and connection.

$2,710 blended annual revenue per paying member.

$550 membership + tickets, experiences, and brand-funded events.

Brands

Underwrite the experience, and get digital reach balanced by experiential.

$45K average partnership.

Spaces

We fill underused premium venues, partnering with them to bring programming / additional revenue.

F&B sales for them; no capex for us — incremental margin upside.

$10M+

flows through the network annually; CX captures $3.75M as revenue.

04 / Traction

While in stealth,
we've built real momentum.

100,000+

In the CX ecosystem

19%

Have transacted

$3.75M

CX revenue to date

350+

Events hosted

8,000

Connections made w/ the MVP version of the app

$45K

Avg. revenue per corporate partnership

05 / Unit Economics

We have proven user acquisition that we monetize in three ways.

Network-member economics

Cost to acquire a network member~$4

Blended revenue per network member~$0.80/mo

Payback period~5 months

Blended revenue per paying member$2,710/yr

The funnel

0.5% of the network become paying members at $550/yr

2% of the network buy a $30 ticket every month

$0.30 per member per month underwritten by brands

06 / Market

$175B TAM,
a clear path to scale

Source: Allied Market Research

TAM

$175B

U.S. live experiences, cultural programming, sponsorship, and membership-based access.

SAM

$58B

Urban premium cultural/social experiences in top U.S. metros.

SOM

$2.7B

Long-term: 1M paying members × $2.7K blended annualized revenue per paying member.

We start with a focus on an NYC/LA beachhead: 7,400 paying × $2.7K blended annual revenue

07 / Competitive Positioning

We are in a category of one.

The core of our thesis is to scale like a dating app but with the durable revenue of a social club.

Company	ARPM	Key Traits
Zero Bond	$9,500	Luxury club, exclusive
Soho House	$7,500	Members club, global
CX	$2,710	Person-to-person connections + low-capex location model
Raya	$550	Dating app, curated
Tinder	$250	Dating app, mass market

CX figure is blended revenue per paying member (membership + experiences + brand-funded events).

08 / Roadmap

From NYC, to LA,
and then the world…

NOW (2026)

New York City

NETWORK 100,000TRANSACTING 19,000

(pre-funding)

FUNDED PLAN (2027–2029)

New York City + Los Angeles

NETWORK ~1,500,000TRANSACTING 285,000

(what this round funds)

FUTURE

Miami, San Francisco, Austin — then London, Paris, Berlin, Mexico City, Buenos Aires, Bangkok, Helsinki

(directional — beyond this round)

One membership earns all-access plus exclusive events in bespoke private spaces.

09 / Go-to-Market

We grow with our hosts from the top down, and with referrals from the bottom up.

We have a top-down & bottom-up approach to reach creative edge seekers — the affluent, urban, young, and curious who are done with mainstream social (64% view it negatively, Pew).

↓

TOP-DOWN

Hosts

Influential creators and curators bring their networks, seeding the platform with high-quality people and events.

500 host ambassadors onboarded in 2025.

↑

BOTTOM-UP

Referrals

Members invite the people they actually trust — the highest-quality, highest-retention members we get.

Targeting a viral coefficient >1.

The result — ~$4 to acquire a network member, ~5-month payback · ~$2,700 blended revenue per paying member · disciplined funnel from 1M+ monthly impressions · EBITDA-positive in 2027.

10 / We Have Megawatt Connections

Anderson .Paak is joining as a partner and key performer.

Paak is a multi-hyphenate artist, entrepreneur, musician, and was recently named TIME’s 100 Most Influential People of 2026. He and his stellar team are helping us expand the network to LA and beyond.

11 / Case Studies

Proof in market

2023 : Our First Test

We directed and built HERO at Rockefeller Center in partnership with Matte, Tishman Speyer, Bose, and D’STRICT, CX reimagined an abandoned post office into a high-output experiential destination.

Millions in ticket sales + private events

Tishman SpeyerBoseD’STRICTVeuve Clicquot

2024 / 2025 : Operating in Stealth

For two years, we created short-term pop-up locations within Soho, Chelsea, and Tribeca, testing the concept with thousands of members, ticket buyers, and corporate partners.

Millions in ticket + membership sales

AG1Lands EndBoisson

2026 : We Have Launched

Now, we’ve launched to the public, with secret events within partner locations across New York City.

Millions projected in tickets + membership sales

Former McKittrickTetsu

12 / Team

This is our life’s work.

William Etundi Jr.

Founder / CEO

Sets the tone of the brand and community, leads on marketing and product with a focus on the development of Cléo Xóchil.

William builds at the intersection of technology and culture. He started as a digital art director at Saatchi & Saatchi, shaping campaigns for General Mills and Procter & Gamble — and in parallel became known for large-scale events that fuse art, performance, and social commentary. In 2012 he founded SeeMe, a venture-backed artist network that scaled to one million members and sold to Boom Boom Prints in 2016. His events have drawn over 100,000 people; his products have touched millions more. Featured in The New York Times, Vogue, i-D, and Paper.

Christine Hauer

COO

Runs operations, production, and sponsorship strategy.

Christine balances the art of systems with the science of people. Across a decade leading operations and creative production for startups and Fortune 500s, she learned to translate creative vision into executable structure. She coined the “networking wingwoman” — featured in Bloomberg Businessweek and Fast Company — which launched her into culture-building and event production. As Culture Champion at Praytell, her operations-and-people mindset helped the agency win a wall of PRWeek awards. She has run launch events for Anheuser-Busch, Logitech, Tile, and UNAIDS. She joined CX from Fever’s real estate team.

Michah Behrend

Fractional CFO

Owns financial operations and forward-looking models.

Michah brings two decades inside institutional capital markets to CX’s finances. As Director of Sales Operations at Guggenheim Investments, he runs distribution operations and reporting, and has launched 40 Act, private, and UCITS funds alongside global offices in London, Dublin, and Geneva. Earlier roles span Lord Abbett, Norges Bank Investment Management, and AllianceBernstein — equity, FX, and valuation work across some of the world’s largest asset managers. He pairs that financial depth with an operator’s instinct for systems, having built bespoke CRM and data infrastructure from the ground up. Elon University, BA.

Supporting Team

Mary Marsan

—

Product & AI Systems Lead, former AI Research Lead at Mercor

Marisa Wong

—

Head of Growth, former Marketplace Business Operations & Strategy at Walmart

Manena Frazier

—

Leads Location Interiors & Hospitality, former Head of Design for ABC Carpet & Home

13 / Board, Key Investors & Advisors

Strategic depth across culture, media, and technology

Perry Chen

Founder of Kickstarter

Swan Sit

Acclaimed speaker & thought leader

Joseph Bonvouloir

Founding team of Uncharted

Julian Darwall

Faculty at Parsons School of Design

Michele Reilly

Acclaimed Physicist

Paul Miller

aka DJ Spooky

14 / The Ask

We're closing our pre-seed.

$2M

Pre-seed round

$1.5M

Closed

Use of funds

45%Product & engineering— refining, hardening, scaling the platform

35%Marketing & expansion— NYC expansion + LA market entry

20%Artist & partnership program— the magic of our go-to-market

15 / Contact

Join us in creating the future of connection.

William Etundi Jr.
william@hello.cx

Christine Hauer
christine@hello.cx

hello.cx

All photos in this deck were captured at recent CX experiences.

The future of connection

Social club revenue.Dating app scale.